Pizza in Turkey

 

Cheeseburger Pizza Yummy

As i can not eat pizza anymore due to health issues, i can only give some factual info about it. These information are from CNBCE Business Magazine.   

The Market

The first pizza restaurant in Turkey is opened by Pizza Hut in 1989. Those days were the days when pizza was considered as a food for rich people. However now it costs 5-6 TL's per person and it is pretty cheap. 

It is believed that there are 8 million people eating pizza per year and the market is estimated about 250 million dollars. The pizza market generates more than 40 billion dollars worldwide.

Pizza Consumption 

Italians consume 5 kgs of pizza per year. French consume 10 kg, Americans 15. Turkish people eat not even 1 kgs of pizza per year. 75% of the population still does not prefer eating from outside, probably due to economic reasons.

Prices

The cheapest pizza you can get in Turkey is in Pizza Pizza. 6,5 TL. Here is a memory. I was the first consumer of Pizza Pizza in Alsancak İzmir in 1995. The owner of the brand sold us that pizza. Now they are  one of the major players. Almost all of the brands do promotions in order to sell more. One free and all you can eat is available in all restaurants.

Penetration

The biggest market is Istanbul. Most selling branches are the ones in Mecidiyeköy, Etiler, Levent, Bakırköy, Taksim, Kadıköy, Acıbadem, Kozyatağı and Ataşehir. Pizza Pizza has the most restaurants. They opened 210 restaurants in 14 years. Dominos have 106 branches. The newest player is Papa John's and they have 2 branches. 

Facts

-Most selling nights are Friday, Saturday and Sunday.

-Football matches play a major role in sales.

-In winter the time of most orders are 19.00-20.00

Unemployment

 

Unemployed in line for a job opportunity

Yesterday the unemployment rate for March is announced in Turkey. 

It is officially 15,5%.

Unofficially 25%.

Earlier today i heard on radio that one minister claimed that there have been 3000 newly unemployed in Bursa city last month. However independent research tells that it is more than 8000 only in Bursa.

The number of unemployed people now officially makes the second largest city in Turkey. What would happen if all these people riot at the same time i can not imagine.

Another issue is the rise in real estate. The number of people who makes living on rents is doubled since last year. That means that people do not take risks for opening new business, they simply go and buy houses and rent them out. This option is also risk free.

The two facts can create this assumption; Unemployment will continue to rise, and the real estate is not getting much cheaper in the upcoming year. This is bad news for me as i am trying to buy a decent house. 

Unemployment has the tendency to raise crime rate as well. One good effect can be the return to villages from big cities and a move towards stability in agricultural production.

Some future facts on Europe

 

Europe Theme Park

1- Population growth in EU countries will stagnate from 2015 and deaths start to outnumber births. (That's why countries like Denmark, Sweden, Norway, Iceland and Finland are paying all the expenses of a new born child.)

2- Italy's population in 2050 will be less than its the population in 2000. Ukraine's population will decrease to the level it was in 1900.

3- Today for 2 retired citizen there is 7 working citizens. In 2050 the ratio will be 4 to 7. 

4- Foreign workforce in west Europe is 10 per cent. It is 15% in Ireland and 40% in Luxembourg.

Source:  Monocle Issue 20

Nike Street Football League

Nike Street Football League

Nike is very active lately in Turkish market. They used Blog İdman Yurdu for their latest campaign Amansız Ol very effectively. 

As the National team's kit manufacturer, Nike profited this year from this contract after 6 years of unsuccessful Turkish National Team performance.

Now Nike is organizing a huge street soccer campaign once again for all people. What you need to do is enroll in www.nikefootball.com. The winners will get 1 year subscription from the pitch they choose and also some gear from Nike.

The league will last for 2 months starting in the beginning of May.

K Presse + Buch - Hamburg

 

K Presse + Buch

Hamburg Airport has a new star and it is called K Presse + Buch. The retail store binds two terminals of Hamburg airport and sells more than 4500 titles.

If you can not find what you are looking for. There is a great service called Print on Demand. 

You can select from 700 titles from 70 countries. Magazine or newspaper and got it printed. This is where print media meets online and seems like a great solution.