Publishing & Retail together in Monocle Shop

 

Monocle Shop in London

"Running a shop also acts as a consulate for our readers(we've somehow become a beacon in the heart of London for restaurant tips, hotel reservations and even career advice) has been a rewarding exercise as it allows us to give the print element of our media brand the shelf space we feel it deserves...

...the top requests are for a garment bag and "a bag that can deal with my diary, Blackberry, mobile, housekeys, pack of gum and business cards" ...

...Indeed the best part of having a shop floor is that you get instant feedback on all aspects of your brand...

...At 9 sqm its rather difficult to have private or particularly heated discussions."

Tyler Brule - Editor in Chief - Monocle